016 - Interview with Toby Jenkins on the power of Inbound Marketing

Podcast: Play in new window | Download (Duration: 32:07 — 29.4MB)

Interruption based marketing is so old fashioned these days. Now it’s all about inbound, and content marketing. Join us for a chat with one of the leaders in the field, Toby Jenkins, as we ask what is inbound marketing, and how would we use it in various different businesses.

This week in the Podcast:

03:15 – Toby Jenkins introduction
05:30 – What is Inbound Marketing?
09:44 – Using Google AdWords and other similar service
11:40 – Scenario #1 (Professional Services Organization)
21:35 – Scenario #2 (Community-style Organization)
25:45 – Scenario #3 (Retail Business)
30:18 – How to get started with Inbound Marketing

Resources for this episode:

Bluewire Media
Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins
33 Free Marketing Templates from Web Marketing That Works
Google AdWords

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